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The Communication Cost Calculator

When you don't get a yes the first time, see what it costs you.

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Go To 11

The Communication Cost Calculator

Build, save, and revisit scenarios.

How this works
Build a scenario, save it, share it, come back to it.

Adjust the inputs to match a real situation in your organization (a stalled deal, a budget pitch, a board approval) and the calculator estimates what the failed-communication pattern is costing per year. Name and save the scenario to keep it. Build several to compare an optimistic case against a worst case, or to model what changes when one direct report stops needing rework.

When you don't get a yes the first time, see what it costs you.

Adjust the inputs to match your organization. Results update live as you tweak.

Estimation mode
Conservative: 30 percent of communication time is recoverable. Atlassian State of Teams floor.
The Wasted Meeting

The initial meeting where the communication failed. Think a budget review where the data was not prepped, or a strategy pitch that needed to be completely reframed.

Average attendee salary$185,000
Fully loaded annual compensation
Number of attendees5
Everyone in the room including you
Meeting duration60 min
The Rework

Follow-up meetings, committee reviews, and the time spent restructuring the original recommendation so it can actually be evaluated.

People involved in rework3
Those who need to regroup, rewrite, or re-present
Total rework time120 min
Combined time across all follow-ups
The Delay

The opportunity cost of a delayed decision. Every day the initiative waits is a day its value is not being realised.

What should I enter for the value of the initiative?

Sales deal - Average deal size or annual contract value

Product launch - Expected first-year revenue or margin

Cost-saving project - Projected annual savings

Internal initiative - Budget allocated or estimated annual productivity gain

If unsure, use the project budget. A delayed $500K initiative costs roughly $1,370 per day.

Type of initiative
How value-at-stake gets realised over time

Daily value at stake equals annual value divided by 365.

Value of the initiative
The annual dollar value at stake
$
Decision delay5 days
Business days lost waiting for a re-do
Percent of these incidents that cause material delay on a real initiative25%
Many failed communications create rework and frustration but never push a real initiative off track. Set the share that actually do.
The Frequency

This does not happen once. How often do your direct reports come to you with unclear asks, weak recommendations, or presentations that miss the mark?

Failed communications per week3x / week
Across all your direct reports combined

A failed communication is one that required a follow-up meeting, a re-do, or a deferred decision. If it landed the first time, it does not count.

Direct reports6
VPs, directors, and senior leaders reporting to you
Name this scenario
Editing a saved scenario. Save to update.
Estimated Annual Cost
$0
Conservative estimate
Quarterly
$0
Monthly
$0
For your CFO
Need to defend this number to leadership?
A one-pager mapping every input on this calculator to its published source. Built so a finance leader can verify the math before signing off.
See the full methodology →
Per Incident Breakdown
Wasted Meeting Time
salary / 1920h / 60m x heads x mins x mode
$0
Rework and Follow-up
Same rate x rework heads x rework mins x mode
$0
Delay and Opportunity Cost
Initiative value / 365 x delay days x percent material
$0
Single Event Total
$0

Wasted Meeting Time: Fully loaded annual compensation divided by 1920 productive hours (40 hours per week times 48 productive weeks) then by 60 minutes, multiplied by attendees and duration, multiplied by the estimation mode factor.

Rework and Follow-up: Same hourly rate applied to rework headcount and combined rework time, multiplied by the estimation mode factor.

Delay and Opportunity Cost: Initiative value divided by 365 days multiplied by delay days, multiplied by the percent of incidents that cause material delay on a real initiative. Product-launch delay further dampened by a 0.5 ramp factor on the first 90 days. Cost-saving projects only realise value at go-live, so delay days defer rather than destroy value.

Annual Projection: Per-incident cost times weekly frequency times direct reports times 52 weeks. The estimation mode factor is the share of communication time that is recoverable: Conservative 30 percent, Moderate 50 percent, Aggressive 70 percent.

Sources:

Mankins, M. (2014). "Your Scarcest Resource." Harvard Business Review, May 2014.

Atlassian. State of Teams Report (most recent year).

Microsoft Work Trend Index 2023.

Phillips, J. ROI Methodology (validated across 25-plus years of meta-analysis on behavioural-change interventions).

Read the full methodology and sources reference →

Take this with you

Saved. Find it in My Scenarios.

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You have seen the cost. Here is what recovering even a fraction of it looks like.

A 15 percent reduction in your annual cost equals $0 recovered

15 percent is the conservative benchmark for behavioural-change interventions in leadership development (Phillips ROI Methodology, validated across 25-plus years of meta-analysis).

How to verify this in your organization

Track these three metrics across one quarter, before and after a structured communication intervention:

  1. Decision velocity: average days from recommendation to approval.
  2. Rework rate: percent of recommendations that require a second meeting.
  3. Q&A landing rate: percent of senior-leader questions handled cleanly without follow-up.

Where does communication break down most for your team?

Two questions. Personalised recommendation in your inbox.

What is the highest-stakes decision in front of your team in the next 90 days?

Please answer the first question to continue.

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Or book a 30-minute working session with Kenny directly.

A few real outcomes from this work, at different scales:

Moment
recovered in a single interaction

A senior leader at a major Canadian bank applied a Q&A-under-pressure technique mid-training to handle an executive's challenge on a flagged mid-market deal.

~$37,500 attributable
25 percent attribution on a 15-point lift to a $1M flagged deal.
Deal
recovered in a single sales cycle

Coaching a project lead at a global pulp and paper company headquartered in Canada through a strategic reframe shifted the buyer from a $300/month self-serve license to a $500K/year three-year managed engagement.

~$520,000 attributable
35 percent attribution on $1.49M expanded contract value.
Relationship
compounding across years and organizations

A senior leader transitioned from one Canadian organization to another and brought a $3M, two-year opportunity with him to his new company. The trust that opened the door was with me, not with the company he had left.

~$1.2M attributable
40 percent attribution on $3M fully-realised follow-on book of business.