Build a sharp prep brief around three things: what you want them to think, feel, and do; the three messages they walk away with; and the CAR stories that prove each.
Why it matters
The best candidate does not always get the offer. The best framed candidate does. This is the framing methodology Kenny Solway uses with leaders in high-stakes conversations.
How it works
Answer three short steps about your goal, your messages, and your stories. Add recruiting context if you have it. We assemble a brief with your methodology up top and recruiting prep add-ons below.
Want to see what a finished brief looks like first?
1
Recruiting context
2
Audience goal
3
Key messages + stories
4
Your brief
Click any step above to jump to it.
Step 1: Recruiting context
Who you are, who is interviewing you, and where in the process you are. Start here. The methodology you build next is anchored on this context.
Personalises the brief and the PDF header.
Names and titles, one per line. Powers the interviewer research add-on.
Tailors the likely question bank to the company's actual language.
What has come up so far. Concerns the interviewers raised. Anything you want this round to do differently.
Step 2: The audience goal
When the conversation ends, what do you want them to walk away thinking, feeling, and doing next? This is the goal you are framing everything around.
Step 3: Three key messages and the stories that prove them
Three things you want them walking away thinking about you. Then two CAR stories per message that prove each one. Challenge, action, result.
Interview Prep Brief
Your prep brief is ready
Step 4 · Done
Your prep brief is ready
Read it through, regenerate any section, save it for later, or download a PDF.
Recruiting prep add-ons
Extras for the recruiting interview process. Click to expand.
My Sessions
Your saved prep briefs. Rate them after the interview so you know which framings worked.
Trash
Discarded briefs. Restore them or clear them out permanently.