What it is
A guided tool that turns who you help, what they want, and how you prove it into a clean positioning statement.
Why it matters
When your position is clear and relevant, sales cycles move faster, networking conversations are richer, and your LinkedIn posts become more engaging.
How it works
Answer three questions about your audience.
What you get
- Full statement
- Elevator pitch
- Conversational
- LinkedIn headline
- Third-person bio
Plus a downloadable PDF of all the above.
1
Tell us about your audience
2
Build the pitch
3
Your pitches
Step 1: Tell us who you help
The more niche you get here, the more resonant your pitch will be. Avoid generic labels. Write as if you were describing your ideal client to a colleague.
Example: mid-market fintechs raising Series B, or boutique law firms with 20-50 lawyers, or Canadian CPG brands entering US retail.
Example: VPs of Sales whose reps are missing quota, or Heads of Product preparing for board meetings.
Example: close deals they were losing to incumbents, or get capex approved on the first ask.